The hottest new format and trend of Japanese print

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The new business forms and trends of Japan's printing industry (Part 2)

related to the increasing globalization of Japan's economy and Japan's domestic business environment, more and more printing enterprises are investing in overseas businesses. According to the investigation of enterprises with a capital of more than 30million yen and more than 50 employees in the "basic survey of Japanese business structure and activities" published by the Japanese government, 29 of the 595 printing enterprises surveyed have overseas branches and/or branches related to printing. The number of these branches and branches reached 79, of which Asia was the main destination of these overseas businesses, accounting for 67.1% of the total overseas branches and branches, followed by North America, Europe and other regions, 17.8%, 12.7% and 2.5% respectively (Table 3). From the perspective of the overseas expansion trend of Japanese printing enterprises, the number of overseas branches and branches increased significantly in the first half of the 1990s, but its growth momentum weakened in the later period. At the same time, the proportion of Japanese printing enterprises that set up the whole system overseas and also provide customers with complete engineering support also increased significantly, from less than 40% to nearly 60%, indicating the rapid development of overseas business of printing enterprises. Another more detailed survey conducted by the Japan Printing Technology Association (jagat) on the above-mentioned enterprises shows that almost 70 printing enterprises have set up printing factories or corresponding overseas offices overseas. Although other small-scale overseas operations cannot be shown in statistical data, they have been growing steadily. The export value of Japanese printing enterprises in overseas local factories reached more than 100billion yen in 1998. The export commodities of these companies are mainly electronic products, including sunshades produced by large companies, but printed matter accounts for more than 60% of the export commodities. The most recent increase in production is the use of special printing technology accessories. Table 3: overseas operations of Japanese printing companies: data source of the number of overseas operation sites and operation types: "current state of globalization in then the error in all ranges can be controlled within 0.5% in the same direction. The Japanese printing market and industry" (Ryoichi Yamauchi, 2004.06). The reasons why Japanese printing enterprises expand overseas business are: first, as printing enterprises move their main production business overseas, This has promoted the demand for corresponding packaging (including outer packaging, labels, instruction manuals, and the expected manual for the "second spring" of high-speed rail operation), and the packaging and printing business must be completed around the new factory, which will help to make full use of local packaging materials and meet the flexible needs of customers. Therefore, the main printing products of factories set up overseas by Japanese printing enterprises include two categories: first, packaging materials such as paper containers, flexible packaging, labels and so on; The first is the printed matter of manuals. The second is to meet the price requirements of customers. Medium sized printing enterprises are increasingly considering setting up production bases overseas because of the pressure of customers for product price reduction. In recent years, the economic downturn has reduced the printing price by 20% in the past 7-8 years, and domestic customers have sent orders to overseas printing enterprises for products with low prices, resulting in reduced business and overcapacity of domestic printing enterprises. This situation has prompted more medium-sized printing enterprises to look overseas. Third, it is out of the consideration of seeking greater development space. Many enterprises set up operations in Southeast Asia for one or both of the above reasons, but some companies expand overseas in order to explore potential markets. As the printing industry is a labor-intensive industry, the low labor cost in most Southeast Asian countries has great attraction for Japanese printing enterprises. In addition, with the economic take-off in Southeast Asia, the prospect of the local market has also prompted some Japanese printing enterprises to change their traditional strategies and adopt more proactive strategies to seize business opportunities first. The new development strategy Japan's economic downturn and the development of digital and networking technology have had a great impact on Japan's traditional printing industry. Medium and above printing enterprises have restructured in order to obtain development opportunities in the global technological change. As a non-governmental organization, the Japan printing industry federation put forward the report "printing frontier 21 - aiming to create information, culture and life added value" in 2002, which unifies the concept of the printing industry by redefining the printing industry. The report said: "after entering the 21st century, the printing industry will become a medium for people to communicate with each other. While expressing people's intelligent activities, it is also adding happiness to people's lives, so it has undertaken the mission of creating added value for information. In the near future, the printing industry can be called 'an industry that creates added value for information'." In order to translate this concept into practical action, the Japan printing industry federation has also recently formulated a more specific five-year plan, also known as the "three circle plan", which extends the "domain" covered by the traditional printing manufacturing industry (P) to its adjacent industries, information and communication industry (H) and service industry (q), Thus, the goal is to transform the traditional printing industry for decades into a printing industry aimed at creating information value. At the government level, the Japanese government has made practical long-term plans and implemented specific industrial policies for the printing industry. Specifically reflected in Japan's "ten year new economy plan" for the 21st century, the plan clearly takes "building a smart society based on knowledge economy, a circular economic society with environmental protection and sustainable development" as the goal of Japan's economic and social development in the new century. In its industrial development blueprint, the objects of policy support include urban agriculture, ecological agriculture and marine industry in the primary industry; Knowledge and technology intensive urban industries, high-tech manufacturing, environmental, ecological and renewable industries in the secondary industry; The information in the tertiary industry then selects punches, software, logistics, media and tourism industries according to the required anti pendulum impact energy for the experiment. Among them, the printing industry, as a rapidly growing urban industry, is included in 30 categories of indicator industries and has become the key support object of existing industries in the manufacturing industry. In terms of the location planning of the printing industry, Japan has positioned it in the capital, technology and talent concentration of Tokyo and related metropolitan areas, initially forming a national printing industry network extending to Okinawa in the South and Hokkaido in the north. That is, in terms of long-term development ideas, the "ten-year new plan" proposes to build a "new backbone industrial network for national printing enterprises with Tokyo as the leader and the printing industry in dudaofu County as the two wings" In terms of specific support policies, the Japanese government has given support from policies and certain funds to promote the development of the printing industry in combination with the development of modern information network technology, digital technology, e-commerce and other emerging fields, from customer exchanges to internal design, data, images, CD-ROM production, software programming, digital proofing, scanning and process flow management network models, Improve the technical composition of the printing industry in traditional industries, expand new areas of the printing industry, and enhance the ability of printing enterprises to resist competitive risks. At the same time, efforts should be made to cultivate information and digital talents in the emerging printing industry in the future. For example, under the strategic guidance of the government's industrial policy, in 2001, the backbone enterprise of Japan's printing industry, big Japan printing Co., Ltd. and Hitachi production Institute transferred their enterprises, set up a joint venture with Toshiba, and transferred production, operation and management projects with Fujitsu, deepening the connection and foreign cooperation between the printing industry and high-tech industries. Relief printing Co., Ltd., the second largest printing enterprise in Japan, decided to transfer the enterprise with Okinawa electric company in order to expand business ideas, improve the investment efficiency of the enterprise and the effective allocation of internal resources. Greater Japan printing company and relief printing company will also actively adjust the product structure and take the innovative road of cooperation and reorganization in the cutting-edge fields of traditional industries and emerging industries

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