From the perspective of business model, the succes

2022-09-23
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Judging from the business model, the success or failure of printing enterprises

release date: Source: Internet editor: lychee Views: 1352 copyright and disclaimer

core tip: in the past two years, with the depression of China's manufacturing industry and the relocation of some manufacturing enterprises, the printing industry has also deteriorated. In particular, in the past two years of 14 and 15, the sound of the collapse of printing enterprises has been heard all the time. I saw that the industry was full of grief, grass and trees, and the employees and bosses of the enterprise were panicked, all of them became frightened birds. From wanting to print, to the transformation and upgrading, continuous downturn, bankruptcy and bankruptcy of today's printing industry, the days of printing enterprises are increasingly difficult than before, and the past glorious years are gone forever

[China Packaging News] in the past two years, with the depression of China's manufacturing industry and the relocation of some manufacturing enterprises, the printing industry has also deteriorated. In particular, in the past two years of 14 and 15, the sound of the collapse of printing enterprises has been heard all the time. I saw that the industry was full of grief, grass and trees, and the employees and bosses of the enterprise were panicked, all of them became frightened birds. From wanting to print, to the transformation and upgrading, continuous downturn, bankruptcy and bankruptcy of today's printing industry, the days of printing enterprises are increasingly difficult than before, and the past glorious years are gone forever

in 2014, Guangzhou Fengcai withdrew from the printing business; The boss of Chengdu Wuniu group, a large packaging printing enterprise, ran away, Shanghai Litian packaging color printing went bankrupt, and 400 employees were dismissed; In 2015, meiyingsen Group acquired Shenzhen jinzhicai; Shenzhen Yutong Group acquired Qinda printing, a veteran listed company in Hong Kong, and Dongguan Guangjin packaging blindly expanded, causing a capital chain crisis and frequent bankruptcy; Lifeng Accor Group Shenzhen company closed down for liquidation, Shenzhen Nanhu printing closed down, and employees blocked roads to protect their rights. In 2016, Shenzhen Bantian Jiya printing and Beijing Donnelly company completely withdrew from the printing market

with the downward trend of China's macro-economy, the competition in the printing market with overcapacity is more intense. The reshuffle of the industry has intensified, and a series of business failures, closures, bankruptcies, and runaways have stirred up the sensitive nerves of printing people from time to time. On the whole, there are no more than three reasons for the collapse of printing enterprises:

1. Blind expansion, leading to a capital chain crisis - such as Dongguan Guangjin packaging

2. Vicious low price competition leads to the rupture of the capital chain - such as Fujian Qianfan group

3. The macroeconomic recovery is slow, the overall industrial environment is in the doldrums, orders are sharply reduced, labor and material costs are rising, products are homogeneous, and management is extensive, resulting in operating difficulties and having to withdraw from the market - such as Guangzhou Fengcai

4. The enterprise leaders are short-sighted, crazy for profits, ignoring the development law of market economy, lacking long-term strategic vision and extremely lacking social ethics and morality - such as Sanlu milk powder enterprise in the melamine incident

put aside special factors, in the context of the new normal of the economy and serious overcapacity, the survival of the fittest and the intensification of the reshuffle will be the inevitable law of the printing industry. The intensification of the reshuffle will be accompanied by the combination, reorganization, M & A and integration among printing enterprises, shifting, differentiation and transformation will be the "new normal" of the printing industry. For the printing industry, every step of the "new normal" is extremely critical

in fact, insiders are generally cautious about the future prospects, believing that the industrial adjustment will continue for a long time. Many general managers and professional managers of Indian enterprises are looking forward to surviving the economic winter and ushering in the spring of the printing industry with the mentality of "surviving", "surviving" and "the leftover is king"

then, can the wishes of general managers and professional managers of Indian enterprises to "survive" and "survive" really be easily realized

is there a way or mode to make the enterprise evergreen and still full of vitality in the fierce market competition? Where is the way

Peter, the world Master of management Drucker said, "the competition of enterprises in the 21st century is no longer the competition between products and prices, or even the competition between services, but the competition between business models!"

business model is the "origin" of any enterprise's operation. Without a good business model, no matter how good the technology, product, brand and asset are, there is no future! Hao is not exaggerating to say that without a good business model, enterprises have no future! If the "origin" of enterprise management cannot break through and innovate, enterprise take-off can only be a dream

facts have proved that in order for enterprises to obtain new living space and make efficient and sustainable profits, they must rely on innovative business models. The business model is far greater than and includes the "profit model". The business model is the "strategy of enterprise strategy". If the business model is innovated, the enterprise can live 10 times, even 100 times, or even 1000 times of profits, obtain 10 years, 20 years, or even 30 years of sustainable development, and better connect venture capital and login capital market. " Therefore, to some extent, we can say that business model wins the world

so what is a business model? What elements does the business model contain? What is the reference significance for printing enterprises in the cold economic winter

today, we might as well start with the six element business model of Wei Wei and Zhu Wuxiang, professors of Tsinghua University

some people think that business model is the way for enterprises to make money, while others describe business model as "clearly explaining how a company makes money through value chain positioning"; Some people also describe the business model as the role and relationship of identifying product flow, information flow, money flow and the main interests of participants among consumers, alliances and suppliers of a company. Of course, others believe that it is a system, including all links and mechanisms

however, it is generally believed that the business model has three levels: the first is the strategic level, the second is the operational level, and the third is the economic level. To grasp the business model, we need to ask six questions: 1. How to create value; 2. For whom to create value; 3. Sources of competitiveness and advantages; 4. Differences with competitors; 5. How to make money; 6. Goals of time, space and scale, etc

most discussions about business models, especially with network economy, many people think in a narrow sense that business models are profit models, that is, how enterprises make profits. In fact, the profit model is only a component of the business model

Professor Wei and Zhu believed that the business model is essentially the transaction structure of stakeholders. It solves the strategic problems before the formulation of enterprise strategy, and is also a bridge connecting customer value and enterprise value. Different business models determine different enterprise outcomes. If the strategy determines the positioning of the enterprise and the value it provides to customers, the business model determines how to realize the positioning of the enterprise and deliver the expected value

Professor Wei Zhu believes that the complete business model system includes: 1. Positioning; 2. Business system; 3. Core competence of key resources; 4. Profit model; 5. Free cash flow structure; 6. Enterprise value. These six aspects interact with each other and constitute an organic business model system

we know the business model and six basic elements of Professor Wei Zhu of Tsinghua University. Then, in the printing enterprise, how to learn from and make good use of these six elements

1. Positioning:

if an enterprise wants to win in the market, it must first clarify its own positioning. Positioning is what enterprises should do. It determines what characteristics of products and services enterprises should provide to realize the value of customers. Positioning is the result of enterprise strategic choice and the starting point of other organic parts in the business model system

Professor Wei and Professor Zhu believe that positioning is to establish a more direct and specific connection at the strategic level and the implementation level, that is, the positioning of the enterprise is directly reflected in the customer value that the business model needs to achieve, emphasizing the purpose of business model construction

from the actual case of printing enterprises, Shenzhen Yutong packaging is positioned in the IT electronics industry, closely following the market trend, and forming a strategic alliance partner with the world's top 500 enterprises. Apple alone can overcome the obstacles in the process of using the scope of graphene commercialization, creating a turnover of 2billion yuan for the group and achieving great success

this is a successful example of the positioning of the printing industry in the segmented field

Shenzhen XinXieLi packaging has positioned its business in the field of plastic box packaging, focusing all its energy, time and resources on PVC transparent plastic box packaging, and has been working hard for more than 40 years. It has taken the lead in using UV printing in China, bit by bit, and over time, it has finally become the global leader in transparent plastic box packaging. It is not only far ahead in market share, but also fruitful in operating profits

the same Shenzhen Jiuxing printing, relying on the group's background platform, has achieved a great market share with its unique technical advantages in the packaging of medicine boxes; Shenzhen baixinglong company ranks at the top of the market in the design and planning of wine box packaging, and has established the position of the creative leader of wine box design in the Jianghu

in contrast, many book and magazine color box enterprises are serious homogeneous competition, low-cost vicious competition, and eventually inevitably decline and die

2. Business system:

business system is the core of business model. It refers to the business links required by the enterprise to achieve positioning, the roles played by various partners, and the ways and contents of stakeholder cooperation and transactions. An efficient business system is not only a necessary condition to win the competitive advantage of the enterprise, but also may become the competitive advantage of the enterprise itself. An efficient business system needs to identify relevant activities according to the positioning of the enterprise and integrate them into a system, and then allocate the role of stakeholders according to the resource capacity of the enterprise, and determine the relationship and structure of value chain activities related to the enterprise

"those who do not seek immortality are not enough to seek a moment; those who do not seek the overall situation are not enough to seek a domain". The key to the establishment of business system lies in the overall analysis of the surrounding environment of the industry and the interacting economic entities. The construction of business system should design and arrange its own stakeholder relations from the overall perspective, regardless of the gains and losses of one city and one pool, but focus on the overall success

Japanese funded enterprises are particularly worth learning from Chinese printing enterprises in this regard. Most of our printing enterprises always focus on their own interests, do not consider the return of suppliers, and desperately squeeze prices. Suppliers also cut corners because their profits are not well guaranteed. Finally, both sides distrust each other, causing a vicious circle in the whole industry. Unlike Japanese funded enterprises, they pay attention to win-win cooperation and fully protect the interests of their partners while protecting their own interests. Japanese funded enterprises will form an interest alliance community with suppliers, and we will work together to make the cake of the market bigger, form an ecological business system of strong cooperation, and obtain good profits

the business system mode of printing + it + Art + big data of Yachang group is also worth learning from and learning from Chinese printing enterprises. Yachang group makes full use of the printing factory, integrates information resources, establishes Yachang art, and finally forms a big data platform. These four links are Yachang's unique advantages and core competitiveness, which are linked together, and finally forms a high value-added industrial chain, which has become the benchmark of China's printing industry's high profit model, and its unique business system model has also become a list that everyone strives to emulate

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