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BT: innovative applications can be shared and interconnected among industries. On March 30, Keith sherry, general manager of BT global services and BT supply chain solutions, said at the BT industry innovation forum, "if you don't respond to the requirements of young consumers and innovate, enterprises like BT can't survive."

The rapid development of the new data transfer industry puts forward higher requirements for the comprehensive development of China's data testing industry: on the one hand, it service providers are IT service providers. It is understood that British Telecom has customers who are world-class multinational companies, 80% of which invest in China or India, or in both countries at the same time. Therefore, the UK also announced last year to increase investment in the Asia Pacific region to accelerate business expansion, with the focus on China

from the perspective of business types, the services currently provided by BT in China include 15 services, including Wan (wide area) acceleration, hosting, UC (Unified Communication), virtualization, cloud computing, etc; And is working with some partners to provide end-to-end solutions. In addition, BT also provides the same high-quality services as the rest of the world for the overseas expansion of China's emerging multinational companies

with the rise of application and terminal entry providers, operators are increasingly worried about becoming "dumb pipelines". In China, the three major operators are also actively transforming to information service providers. In this regard, Raymond teh, executive director of BT Northeast Asia, said, "BT has successfully transformed into a network IT service provider, which can provide a large number of value-added services."

when talking about BT's future strategies and plans in China, Zheng Yitao said frankly, "BT is still an international company after all. Previously, it only served global top 500 customers in China, but in the past two years, we will turn our attention to local large state-owned enterprises and small and medium-sized enterprises in China."

"BT's team in China will be divided into two parts. One part is the customers who have obtained successful cases, that is, we will first have solutions in Europe and the United States, and then expand their applications to China. We will have a team dedicated to serving these customers; the other team includes local pre-sales, after-sales and customer service personnel in China. If China's state-owned enterprises and small and medium-sized enterprises want to go to the international market, BT can also help them Enter the American market and European market. " Zheng Yitao said

five factors drive BT continuous innovation

How can BT after transformation operate and develop rapidly? There is no doubt that innovation is essential. In this regard, Asad Karim, BT's innovation and transformation director, said that for BT, there are five main factors driving our R & D and Innovation:

the first driving force is cost saving. It is not only the impact of the financial crisis, but also the trend of industry development. More and more enterprises are contacting cloud services and need to provide their own operability. However, in terms of cost, saving money has always been the primary consideration. BT is a global operator, and has data centers in many cities around the world, many of which are large-scale. BT is very willing to share these resources with customers and provide them with cloud computing services

the second is the need for collaborative work. Using various BT technologies, enterprises can easily realize global collaborative work, and meet the needs of cost saving and efficiency improvement

third, as an investor, BT has been investing in acquisitions around the world to supplement BT's own technology development work

the fourth is to transform academic innovation into commercial activities. BT has been cooperating with universities such as MIT, and the material composition country mainly includes components has similar projects with Tsinghua University. Its role is transformation

the fifth is the strategy of adjusting measures to local conditions. BT knows that in a market like Asia, the telecommunications industry has three major principles, namely, to expand the scale, ensure reliability and provide industry rules. BT has also been trying different innovations in the 19.9% equity market of American lithium industry subscribed by Chinese companies with us $49 million

asad Karim lamented: "when I first joined BT, 95% of my revenue came from voice, and now only 25%. Therefore, in order to survive, BT needs to constantly innovate and constantly meet customer needs."

create a modern and efficient comprehensive service base and the country's most perfect comprehensive industrial chain trade headquarters base, and realize sharing and interoperability among industries.

when talking about BT's innovation case, Andy Rowland, planning director of BT's professional services department, said, "Taking the application of optical fiber sensing as an example, in response to the needs of a railway company's customers to solve the theft of cables, BT has developed an optical fiber sensing service, which can detect abnormal conditions through optical fiber sensors and sensors near the railway, and then report these conditions to customers to achieve the role of theft prevention."

"We found that theft gangs often check the situation on the scene twoorthree days in advance, and then make some preparations. For this, we made a scout, applied some solutions from the oil and gas industry to this project, and developed some sound classification software and classification systems. In addition, we combined all these technologies, such as sound detection, sound classification, and so on, to form a package solution. Effectively help customers achieve the purpose of cable theft prevention. "

it is worth mentioning that innovative applications can also be shared among industries. Andy Rowland further said that BT's applications in some mature industries can often be applied to other industries to achieve sharing and interoperability. Not long ago, BT established four key service industries for global services: Banking and finance, government and health care, consumer goods, manufacturing, logistics and medicine. C114 China Communications

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